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Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
If you’re a local business owner, showing up on Google Maps isn’t just helpful, it’s essential. More than ever, customers rely on Google’s map listings to discover, evaluate, and contact local businesses. Whether you’re a fence contractor, restaurant, law firm,
Managing search marketing, blog posts, and social media pages in-house for a small to medium-sized business can be both time-intensive and resource-heavy. Here’s a realistic breakdown: Weekly Time Estimate (Conservative) Search Marketing (Google Ads/SEO): 6–10 hours/week (Keyword research, writing ads,
In a strategic expansion of its digital marketing services, Focused Local is proud to announce the addition of a dedicated team specializing in Google Ads and social media advertising campaign management. This exciting development enhances the company’s full-service capabilities and
How does your business achieve search visibility in other cities or geographic regions outside the physical address of your company? Achieving search visibility in cities or geographic regions where your business does not have a physical address can be challenging,
A successful online local marketing program leverages various digital marketing strategies to engage local customers and increase brand visibility in a specific geographic area. Here are the top 10 best practices for achieving success with a local marketing strategy: Optimize
A Google Business Listing, known as Google My Business (GMB), is a free tool that allows business owners to manage their online Google presence, including Search and Maps. The listing provides central details like business name, location, hours of operation,
Our goal is to greatly enhance our client's online presence and achieve a strategic level of visibility in their specific market while consistently focusing on gaining an industry-leading online presence with their target audience through Social Media management and increased website search rankings.
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