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Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.Â
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
September 26, 2026
Why Less Website Traffic Indicates Your SEO Program Is Working
A decline in website traffic can be alarming. For years, businesses have been conditioned to view increasing website traffic as a primary measure of successful SEO. More visitors meant better rankings, greater visibility and, presumably, more opportunities to generate leads.…
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POSTED BY
Marnie Kunz
August 4, 2026
Every Business Needs AI Search Optimization Services
Search engine optimization has changed dramatically over the past few years. While earning first-page rankings remains important, businesses are discovering that strong rankings alone no longer guarantee the website traffic and leads they once did. Artificial intelligence is reshaping how…
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POSTED BY
Marnie Kunz
June 5, 2026
Understanding the Impact of AI Search Results
For years, businesses measured SEO success primarily by keyword rankings. If your website ranked on the first page of Google for important search terms, increased traffic typically followed. Today, however, many business owners are noticing something unusual. Their rankings remain…
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POSTED BY
Marnie Kunz
May 28, 2026
What Skillsets to Look for When Hiring a Digital Marketing Agency
Finding the right digital marketing agency will significantly impact how your business performs online. Whether the goal is increasing search visibility, improving lead generation, generating a higher social media presence, or maintaining a professional website, the agency selected should bring…
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