Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
June 5, 2026
Why Your Website Still Has 1st Page Rankings but Traffic Is Declining: Understanding the Impact of AI Search Results
For years, businesses measured SEO success primarily by keyword rankings. If your website ranked on the first page of Google for important search terms, increased traffic typically followed. Today, however, many business owners are noticing something unusual. Their rankings remain…
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POSTED BY
Marnie Kunz
May 28, 2026
What Skillsets to Look for When Hiring a Digital Marketing Agency
Finding the right digital marketing agency will significantly impact how your business performs online. Whether the goal is increasing search visibility, improving lead generation, generating a higher social media presence, or maintaining a professional website, the agency selected should bring…
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POSTED BY
Marnie Kunz
March 17, 2026
10 Indicators Your Business Needs An SEO Audit
SEO is not a “set it and forget it” deal. Search engines tweak their algorithms all the time, competitors are always sharpening their tactics, and how people search changes. Because of this, even well-constructed sites can slowly fade from view…
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POSTED BY
Marnie Kunz
February 16, 2026
How Often Should a Business Update Website Content & Design?
Why Timely Updates Drive Better Performance & Growth In the digital age, your website is the heart of your business presence — and it’s always working for you. But a website that stood strong three years ago can begin losing…
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