Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
December 24, 2025
How to Track Whether Increased Search Rankings Are Generating New Business
Search rankings are often the first metric businesses look at when evaluating SEO success. Seeing your website move up in Google search results or appear more frequently in Google Maps can feel like progress. However, rankings alone do not pay…
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POSTED BY
Marnie Kunz
November 24, 2025
Proven Strategies to Increase Your Online Visibility in 2026
At Focused Local, we help businesses stand out online through smart SEO, social media management, and data-driven marketing programs. As 2026 unfolds, visibility means more than ranking for keywords — it’s about positioning your brand to appear in AI-powered search…
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POSTED BY
Marnie Kunz
September 2, 2025
Why an FAQ Page is a Must-Have for SEO Success
At Focused Local, we specialize in helping businesses get found online, especially in their own communities. One powerful, often overlooked tool for improving visibility and winning more customers is the FAQ page. Beyond being a customer service feature, a strong…
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POSTED BY
Marnie Kunz
September 2, 2025
AI Search Optimization Services – Get Found in Google’s AI-Powered Search Results
Google’s AI-driven search results deliver content in a significantly different way and have changed how end users discover businesses online. Instead of scrolling through endless links, users now see AI-generated summaries, featured answers, and context-rich results. Your business website needs…
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