Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Digital Marketing & Social Media Management News
Stay current on the latest digital marketing trends by opting-in to receive the most recent news and articles. We cover topics regarding website design, best search marketing practices and social media management tips.
Search Marketing Topics
Frequently Asked Questions
What is Content Marketing?
Content marketing involves creating relevant content for your target audience on site pages, blog articles and social media posts. When you optimize this content for search engines, it will improve your website’s ranking visibility and increase organic traffic click throughs.
What is Link Building?
Link building is the practice of acquiring high-quality backlinks to your website from other reputable sites, including social media venues. It’s crucial in search marketing because it helps improve your website’s authority and search engine rankings.
What is Pay-Per-Click Advertising (PPC)?
PPC, or Sponsored Search, is a form of online advertising where companies pay a fee for ad placement on search engine results pages. It can be an effective approach to gain top page visibility however, obtaining high organic rankings is usually a better long-term ROI.
September 2, 2025
Why an FAQ Page is a Must-Have for SEO Success
At Focused Local, we specialize in helping businesses get found online, especially in their own communities. One powerful, often overlooked tool for improving visibility and winning more customers is the FAQ page. Beyond being a customer service feature, a strong…
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POSTED BY
Marnie Kunz
September 2, 2025
AI Search Optimization Services – Get Found in Google’s AI-Powered Search Results
Google’s AI-driven search results deliver content in a significantly different way and have changed how end users discover businesses online. Instead of scrolling through endless links, users now see AI-generated summaries, featured answers, and context-rich results. Your business website needs…
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POSTED BY
Marnie Kunz
July 26, 2025
How to Increase Your Google Map Listing Visibility with Focused Local
If you’re a local business owner, showing up on Google Maps isn’t just helpful, it’s essential. More than ever, customers rely on Google’s map listings to discover, evaluate, and contact local businesses. Whether you’re a fence contractor, restaurant, law firm,…
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POSTED BY
Marnie Kunz
June 27, 2025
The Power of Converting Blog Posts into AI-Generated Videos
Digital marketing is ever-evolving, and business owners need to be aware of recent changes in tactics to promote their online presence and improve search rankings. With the advent of AI, a new and effective strategy is converting existing blog posts…
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